Vertical Micro Drama Production UK, Europe & Global | Vertical Haus

Vertical Haus

Vertical micro dramas, produced at scale.

Monthly TikTok-first series with ByteDance/TikTok experience, clear budgets and owned IP.

Plan a Micro Drama Test Your Series Idea

Collaborations include:

Micro drama production

Good ideas need a series route.

Scripts, budgets and audiences move faster than traditional production.

  • Audience waits TikTok viewers expect story now.

    A repeatable route matters.

  • Scripts stall Ideas need a testable episode.

    Test before the idea sits in decks.

  • Budgets break Live action cannot test every route.

    We release fast, with AI-hybrid support when useful.

The series route unlocks the idea. Connect format, story, production and distribution.

Attention into IP

Turn attention into owned IP.

Test hooks, build worlds and package episodes around signal. The goal is owned characters, stories and IP.

DerbyFest campaign still at Epsom Racecourse
Attention engine

Queensberry x DerbyFest

Story-led assets helped sell out Epsom: 180% above expectation.

 DAZN x Queensberry broadcast campaign still
Signal sprint

DAZN x Queensberry

Five days from brief to broadcast, plus social response.
Kingdom of Cables campaign environment
Gen-AI IP

Kingdom of Cables

Gen-AI helped build episodes, lore, tests and owned IP.

How it works

From Idea To Tested Episodes

No long development loop.Find hook. Make episodes. Scale what works.Audience response guides the next script.

  1. 01

    Find the Hook

    Lock audience, world and pilot.

    Clear premise. Lower risk.
  2. 02

    Make the Episodes

    Produce the first vertical run.

    Live action, AI-hybrid or mixed.
  3. 03

    Scale What Works

    Choose the next script with signal.

    Keep winners. Drop weak routes.
Plan a Micro Drama

Next step

Ready to build a micro drama people follow?

Build story, production and release around demand.

  • Map the IP Find the hook and audience path.

    Align concept, characters, route and platform.

  • Choose the route Turn the idea into a sprint.

    Pilot, monthly run, A/B test, AI-hybrid production or launch system.

Plan a Micro Drama
Micro drama production route visual
Untested IP gets weaker. Off-platform ideas leave decisions to opinion.

The cost of waiting

Test now, or keep guessing.

No test means stalled scripts, rising budgets and late signal.

Costs rise

Budget rises before the hook is proven.

Signals blur

Story, casting, pacing and platform fit blur.

IP stalls

Development continues without audience signal.

Test Your Series Idea

Audience signal, owned IP

Production is easier when the path is clear.

Clear world. Demand-led episodes. Audience-backed scripts.

Owned IP grows into stronger characters, faster episodes and long-form value.

Clearer world

Hook, character and stakes land faster.

Episode demand

Each instalment pulls people forward.

Better decisions

Data guides the next move.

Plan a Micro Drama

What we do

IP & Story

World layer

Characters, world, rhythm, ownership.

Build the story

AI-Hybrid Production

Episode system

Episodes, trailers, test assets.

Build the system

TikTok Launch

Release assets

Edits, captions, paid tests.

Plan the sprint

Route unsure?

Map the route.

Find the blocker: idea, world, format, launch or data.

Map the route

Featured proof · Story systems

Queensberry proof from fast story systems.

DAZN x Queensberry fight-night campaign Play on YouTube
x

DAZN x Queensberry

5-day DAZN sprint: TV, social and fight-week assets.

  • 5 daysBrief to broadcast
  • 300k+First-day views
  • TV + socialCampaign delivery
Queensberry x DerbyFest commercial sprint Play on YouTube

Queensberry x DerbyFest

A short-form sprint for Epsom.

Helped sell out Epsom Racecourse and beat ticket expectations by 180%.

  • Sold outEvent outcome
  • 180%Ticket sales above client expectation
DerbyFest case study DAZN case study Case studies

Series momentum path

Shape IP. Produce episodes. Test signal.

1

Shape the IP

2

Produce

3

Test

+

Scale

Episodes create demand.

Audiences know why it matters and what to watch next.

Build a micro drama people follow.

Produce TikTok-first series with clear budgets and IP you keep.